Choice Financial Group connects high-performing independent agencies into a national platform that preserves local relationships while delivering the resources required to compete and grow at scale.
Founded through the evolution of Choice Insurance Agency and expanded through selective acquisitions, CFG unites entrepreneurial agencies that retain operational autonomy while benefiting from shared infrastructure, strategic collaboration, and growth capital.
Today, the platform continues expanding through disciplined acquisitions and organic growth, while maintaining the relationship-driven culture that defines successful independent agencies.
Guided by experienced leadership and agency operators, CFG has built a platform designed to support long-term partner success. Our executive team brings operational, acquisition, and carrier expertise that enables agencies to grow while preserving culture and client continuity.
Supported by Northlane Capital Partners, CFG continues investing in technology, infrastructure, and talent to support the next generation of agency growth.
Independent agencies face increasing operational complexity, compliance demands, and technology pressures. Partnering with CFG provides the infrastructure and expertise needed to reduce administrative burden and allow agencies to refocus on clients, employees, and growth.
From Day One, partners gain access to experienced operators and functional experts who guide strategic decisions while minimizing disruption for teams and clients. You gain resources and support, not mandates, so your business can grow with confidence.
Robert J. Hilb brings over 35 years of experience in the insurance industry, including founding and serving as CEO of the Hilb Group from 2009 to 2017. During his tenure, he led the mergers and acquisitions function, evaluating over 600 deals and successfully closing more than 50 transactions. Hilb initially self-funded the first transaction at Hilb Group alongside the original management team and 14 outside investors. Within a year, the company was sold to BHMS, a New York-based private equity firm, and later to a Boston-based private equity firm.
Before his appointment as CEO of Choice, Hilb was a member of the board of directors and head of M&A. He spent 13 years as a producer at a publicly held broker from 1987 to 2001, where he built a $2 million revenue book of business. From 2002 to 2009, he owned two industrial supply businesses. These experiences have shaped his leadership style and culture, being both a producer and a business owner.
